PROVEN
TRACTION
Strong early momentum across user growth, engagement, and cultural impact
USER GROWTH
Strong website growth for our brand discovery platform
90-Day Growth
Consistent website user growth over the past quarter
May to June MoM
Following new marketing tests and strategies
July Growth
Flat growth despite strong test performance — both strategies viable
Growth Strategy Validation
July's flat growth despite equally strong test performance indicates that both our marketing strategies are viable and sustainable for driving users to our brand discovery platform. This gives us multiple proven paths to scale website traffic and user engagement.
RETURNING USERS
of daily sessions are returning users
Strong Problem-Solution Fit
Users return without notifications or engagement loops, signaling genuine value
Baseline Performance
20% return rate on a content site not yet optimized for retention
ENGAGEMENT
Improving user behavior metrics
Bounce Rate
Down MoM, now at 42.5%
Pages per Session
Up MoM, now averaging 2.6 pages
CUMULATIVE TRACTION
Total platform metrics to date
Total Site Sessions
From 2,488 unique users
Waitlist Signups
100% organic growth
Contact Submissions
Separate from waitlist
Newsletter Subscribers
Growing email list
Brands in Database
Comprehensive product catalog
Unique Users
Distinct individuals reached
SOCIAL GROWTH
Strong social media momentum
Views in Last 30 Days
New Followers
Now at 1,690 total
CULTURAL MOMENTUM
Building brand authority and industry presence
NYFW Debut
September 14 Official Debut
Hosting, producing, casting, and styling original runway show
Theme: "Tunnel Fits"
A celebration of how athletes have turned the walk to the locker room into a runway.
Brand Partners
Avant Parc and Reps Capital
Aligning with our mission at the intersection of sports and fashion
NFL Partnership
NFL Rookie Signed
First professional athlete signed to our Styling Division
Strategic Validation
Validates our positioning at the intersection of sports, fashion, and fit — proving our unique market position
Mission Alignment
NFL athlete partnerships
NYFW runway debut
Extended-size focus
Every partnership and cultural moment reinforces our unique position in the market
KEY INSIGHTS
What our traction tells us
Product-Market Fit
20-30% returning users without engagement loops proves strong problem-solution fit
Scalable Growth
Multiple viable marketing strategies validated through testing
Cultural Authority
NYFW debut and NFL partnerships establish credibility in both fashion and sports
TIKTOK TRACTION & USER FEEDBACK
Real responses from our target demographic
Viral Content Performance
Comments on "Shoes For Wide Feet" content
Likes on single brand partnership comment
Target Demo Validation
"Thank you for this I NEED"
"It took me years to find brands that fit my body, but I got stuck with limited looks. Can't wait to learn more"
"Especially jeans 😭😭😭 I need the length and fit right"
Community Building
Users finding their tribe and expressing genuine excitement
Product Feedback
Users providing valuable input on fabric preferences and needs
Style Diversity
Requests for varied aesthetics showing market depth
Real User Pain Points
The Shopping Reality
"We measured and none looked promising for inseam"
"I've walked in their stores before with the kiddo and they kind of gave her a look and said yes no. We don't have 36" inseam"
"Wide leg still gets worn with the waist at the waist"
The Problem We're Solving
Traditional retail fails our customers before they even try on clothes
Community Support & Validation
Niche Facebook Group Validation
"You are my hero! ❤️"
"Awesome Morgan! I just started following you on insta! You are going to help a lot of people! ❤️"
"This is AMAZING"
"love love love!! if i could love this anymore i would!!"
Cross-Platform Growth
Users actively following across Facebook, Instagram, and TikTok
In-Depth User Testing & Product Development
Product Development Insights
Plus Size + Tall Market Gap
"I thought SO much about this today, there are literally no brands that cater to plus size AND tall girls."
User tested: Size 16 & XXL & 36" inseam - highlighting the intersection challenge
Product Discovery & Conversion Success
Product Category Expansion
"I just checked your website, and you found extended shoe sizes too!!! 😭 OMG!! You're a godsend. from one 6ft girly to another"
Morgan's Response: "I have 500+ brands saved and slowly sharing them to the website"
Actual Purchase Intent
"I was up last night exploring new brands I found through your page and will be placing some orders!"
Community Engagement Insights
Response to content
Stories shared
Size requests
Tone of responses
Every comment validates our core thesis: this market is underserved and desperate for solutions