A $4.55B market waiting for a solution that actually fits
The full scope of our opportunity
Complete US market for tall and extended-size apparel and footwear
Online-first tall shoppers aged 18-55 (women) and 18-35 (men)
77K paying subscribers + 15K affiliate shoppers from our SAM
The numbers tell the story
of U.S. women report difficulty finding clothing that fits their body type
of tall men (6'2"+) report challenges finding pants with inseams longer than 34"
hours per month consumers spend searching online for clothing that fits their size
of tall shoppers return over half of their online clothing purchases due to sizing
lost annually in the U.S. apparel market due to returns — significant portion from poor fit
higher AOV for brands that offer extended sizes vs. those that don't
Extended-size shoppers are 3x more loyal when they find brands that cater to them — but they often can't find them. This creates a massive opportunity for simplyaboveaverage as both a discovery engine and loyalty platform.