Growth Strategy

GO-TO-MARKET
STRATEGY

Multi-channel approach to dominate the extended-size fashion discovery market

STYLING AS MARKETING

Revenue-generating marketing strategy

The Strategy

Built by tall athletes, funded by tall athletes, helping all tall people find clothes that fit. Using the brand power of sports to build credibility and market share.

Each styled athlete becomes marketing content
Social proof: "We make tall people look good"
Builds trust and credibility with customer base

Brand Collaborations

Exclusive Lines

simply × Levi's distributed directly on simplyaboveaverage

Pop-up Stores

In-person events with all extended sizes from top brand partners

Supreme-Style Drops

Exclusive releases for subscribers first, then public

The Flywheel Effect

Style

Athletes get styled

Content

Looks become social content

Trust

Builds customer credibility

Revenue

Drives subscriptions & sales

GROWTH METRICS

Proven results across channels

#1

Google ranking as a result of our current SEO strategy

100+

Comments from our target demo per Facebook post

3

Content series on Instagram

NFL

Athletes already signed

READY TO SCALE THIS STRATEGY?

Join us in building the future of extended-size fashion